| Priority switches to Day to Day Sales Service |
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| Fund managers have changed their top priority for choosing a stockbroker in this year's survey with Day to Day Sales Services pushing last year's top prioirty, Quality of Equity Research into second place. |
Perhaps it reflects a disillusionment with research in the light of the bearish market in Irish equities, or perhaps it reflects the more urgent needs of investors, but they have responded with a switch in priority of importance from ‘Quality of Equity Research’, which has dominated the rankings in recent years to ‘Day to Day Sales Service’. A similar practical bent was noted also from bond investors.
The shift was not huge, with ‘Day to Day Sales Service’ just pipping ‘Quality of Equity Research’ this year. Otherwise the priorities remained similar to previous years, with a slight switch in order between ‘Ancillary and Back Office Service/Settlement’, another indication of a more business oriented focus in 2007. |
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| Article appeared in the December 2007 issue.
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