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Reputation management venture opens Back  
John Keilthy, former chief operating officer of stockbroking firm NCB, has joined forces with ReputationInc, the UK reputation management consultancy, for his new reputation management venture.
As reported in FINANCE January, Keilthy decided to establish a reputation management company as, ‘reputation management and the protection of reputation has gone up the agenda of companies. People now realise that reputational capital is a very tangible asset that companies have and that it needs to be insured; it needs to be protected, it needs to be managed and they’re the kinds of areas I feel offer the opportunities in terms of what I want to focus on.’

ReputationInc was founded by Irish partner John Mahony, who spent several years as CEO of Edelman Ireland, and UK partners Tari Hibbitt and Nigel Whittaker in October 2002 and offers a structured approach to identifying the factors that influence reputation, based on the considerable experience of the founding partners and the development of a suite of proprietary tools designed by the company to build, manage and measure reputation.

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