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Wednesday, 17th April 2024
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Friends First’s new business Back  
Friends First Holdings, the Irish subsidiary of Eureko, the pan-European financial services group, has acquired Liberty Asset Management Ltd, an independent financial advisor. The acquisition provides Friends First with an additional independently operated business, and the new operation, Liberty Wealth Management will invest directly in the independent advisors sector of the financial services market.
Formed in 1995, Liberty Asset Management is active in four divisions - life, pensions, lump sum investments and mortgages. Friends First see significant opportunities in the provision of independent financial advisory services and Adrian Hegarty, group chief executive of Friends First, says that they are positioning themselves to participate fully in the development of this market.

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